Creating a virtual tour can be easy!
First and foremost, don’t stress about taking some video. Anything you shoot is going be the most descriptive way to showcase your home short of a physical showing. Think about your floorplan and flow of the home or the story of your home. Just like when we take listing photos, we typically do so in a way that gives the viewer a sense they are walking through the home. Your video should provide the same feeling, as if your camera is the eyes of a potential buyer.
Keeping your phone at eye level, start by walking into the home through the front door. Slowly enter your home and start to make your way to the kitchen by taking a route through any room that comes first (dining room, living room, etc) not just down a hallway. Once in your kitchen, use some of the techniques of panning and tilting if you’re comfortable. This helps give the viewer a real sense of the space plus you can also capture things like flooring, countertop, backsplash, lighting, etc. Remember, just imagine you’re walking into the home and looking around. If you have a pantry or a closet, open it up and take a tilt shot of it. No need to open an oven or fridge, everyone knows what they look like inside ;).
Once you’ve finished a thorough review of the kitchen, head through the rest of the rooms on the main level. Remember, go slowly and try to have a steady hand. If you have any distinguishing features (large closets, remodeled bathroom, fireplace), you may want to take a pan or tilt of these as well.
If you have a ranch, move to the bedrooms after you have filmed the rest of the rooms. If you have more than one living level start a new video heading up the stairs. When filming bedrooms enter the room then head to the far side while panning the camera back to the door (don’t forget the closet!) before heading out back out and into the next room. It’s best if you start at the master, focusing on the bedroom and master bath. Be sure to take some footage of the closets people will want to see the master bathroom and the closets. After the master move to the other bedrooms, other bathrooms and linen closets.
Now that you’ve covered the main living spaces, let’s discuss the basement. If you have a finished basement, then it’s a no brainer – film it like you did the rest of the house. If its partially finished or unfinished it is still a good idea to take some footage. Remember, if a potential buyer was viewing your home in person, they would go in the basement to check it out. Has your electrical panel been updated? Do you have a whole house generator? Egress window or walkout? These are all good things to include.
Once you have your videos filmed, take a look at them. What do you think? Did you capture everything you wanted to or something you didn’t want to capture? Is it too shaky? The great news is you can reshoot it, or even part of it, but you don’t have too. These videos don’t have to be perfect and it’s easy to stitch the films together when they are edited or to take a clip out of your dog or cat running by. This type of video will help give buyers a good view of your home since they cannot visit in person.
· Keep your phone in wide mode, that is wider side to side. Think of your computer screen or a TV and remember “side-to-side to keep it wide”!
· Make sure your home is ready as if you were planning on having showings: beds are made, no dirty dishes, clutter is reduced, etc.
· When shooting outside footage or a room, think of the first shot is an “establishing shot” – a wider view of where you are about 5-7 seconds, then move in closer to highlight features.
· Use pan (camera moves left to right, or right to left) pan slowly, and steady
· Tilts, from top to bottom, or bottom to top
· Reveal shot – moving to a new area (up stairs, into a room, etc)